Latin American fine cocoa has undergone a significant transformation in recent years. Previously, it used to be sold as one more raw material, without the chocolate industry differentiating between Latin American and African cocoa. However, the growing global demand for fine chocolates has opened up new opportunities and has prompted big brands to create lines of fine cocoa, which has strengthened thousands of peasant communities and raised the international recognition of Latin American producers.
Currently, Latin America produces 80% of the world’s fine aroma cocoa, and has an abundant variety of raw materials. From the fine cacao of the Caribbean to the white cacao of Venezuela and Peru, passing through the native ones of Bolivia, Colombia and Mexico, the region offers a diversity of unique flavors and profiles.
This blossoming of the cocoa and chocolate market in Latin America presents an exciting new opportunity: access to a mass market to promote your cocoa and fine chocolates. To make the most of this comparative advantage, the region needs to attract technology and knowledge that foster innovation and the development of a quality offer. This will allow the production of fine cocoa, chocolates, bonbons, powdered chocolate and other related products to reach a global scale and strengthen the region’s competitive position in the international market.
Federico Vignati, CAF’s green business expert, highlights the importance of this opportunity and the need to promote growth in the sector. According to Vignati, it will be essential to attract investments that promote innovation, as well as develop strategic alliances to strengthen the cocoa and fine chocolate value chain in Latin America.
In short, Latin American fine cocoa has gained recognition and found its place in the world market for fine chocolates. With a diverse and high quality offer, the region has become a key player in the production of fine aroma cocoa. The challenge now lies in making the most of this opportunity, attracting technology, knowledge and investment to innovate and strengthen Latin America’s competitive position in the global cocoa and chocolate market.
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https://www.portafolio.co/tendencias/el-cacao-fino-tiene-adn-latinoamericano-546982